In the second part of webmaster tips and pointers, we will focus mostly on paid advertisting. When it comes to SEO optimization we prefer to talk more about paid advertising than about the actual SEO, because results of paid advertising are visible right away and SEO results can or cannot be visible only after certain amount of time, usually after many many months.

Google Adwords2

Before you start advertising anywhere, do a small web research about, who are your potential clients, where are they gathering online and what is your marketing area. After you findout this information, you will know how to reach your customers/visitors and in what way it will be most effective. Depending on your marketing area, you should use paid advertising on Google Adwords, Yahoo Ads, Bing Ads or Facebook & Linkedin. When it comes to targeting your potential clients or website visitors, try to narrow the targeting as much as possible with inclusion of keywords that are 100% related to your business or your field. In this way you will save a lot of money, especially when it comes to advertising on search engines like Google, Yahoo & Bing because they show the ads that are closely related to the keywords that you have chosen.

If your advertising budget is small, use keywords in combination with strict search that will trigger your ad, only when specific criteria is entered into the search will your ad appear.